Panasonic gets back to business

Following a busy few weeks of wide-ranging consumer product launches by Japanese firm Panasonic, the company is this week putting the focus firmly back onto its line-up of business solutions

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By  Matthew Wade Published  September 27, 2005

Fresh from launching new Lumix digital cameras and TV models, visitors to the firm's giant stand in hall three will now find the Panasonic team ready and more than willing to discuss its huge range of business ready kit. First the firm is getting tough with notebook users. Its ruggedised and semi-ruggedised Toughbook models are, it claims, perfect for serious use and abuse ‘in the field’, with the top-end CF-29 for example being water, shock and vibration resistant, as well as being capable of easily shrugging off weights of up to 400kg. Long known for its popular CCVE security systems, Panasonic is also demonstrating some forthcoming smaller scale systems. These products, which don't look set to hit the Middle East region for another six months, are being billed as perfect for both small office and indeed home use. These products include a video intercom (which includes a voice changer for when a woman doesn't want a caller to know she's home alone), as well as in-house wireless remote control units for controlling this intercom, and cameras - both for outside a property's entrance and for showing a property's different interior spaces. On the CCVE front itself, Panasonic has launched two new cameras this week, including the WV-C5950 - a x38 zoom monster based on SD III technology. Interesting to those in the property industry will be the fact that Panasonic is also moving into the networking arena; targeting developers across the region with its HD-Power Line communications range. This approach to networking combines data and power into one cable, meaning that properties with this built-in can offer buyers or tenants high speed (170Mbps), 150-metre-ranging communications without the need for reams of extra, traditional network wiring. For Panasonic this week is all about showing off its latest product lines; exposure that can only help as it then pushes on with its continuous GCC expansion. “Gitex is all about branding and demonstrating our latest products,” says Atusushi Hinoki, Panasonic Middle East's general manager of corporate communications. “That and of course working to continue our regional growth.” From a sales channel perspective, the Gitex event show is regarded by Panasonic as a great generator of reseller leads. This data is then in turn passed onto the firm's in-country distributors. “We have six partners as our local distributors in each country,” explains Hinoki, “of whom we're happy with, so all those enquiries we receive at the show we then give to these partners to follow up.”

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