Newly rebranded firm Palm 'pushes' 650 e-mail phone

Palm is hitting Gitex visitors with a real double whammy of a message this year

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By  Matthew Wade Published  September 27, 2005

Palm is hitting Gitex visitors with a real double whammy of a message this year. On one hand the firm is using the exposure Gitex offers to shout loud about its award winning Treo 650 smartphone (complete with an accompanying push e-mail solution), while on the other, visitors to its stand in hall 3 will be quick to notice that the firm has in fact just undergone a brand reinvention. “The Middle East was the first region in the whole of EMEA to launch the Treo 650” says Stuart Maughan, Palm's Middle East general manager, “and the response has been great. It's simply a great phone and a great Personal Information Manager - or PIM - experience, plus with Dexterra's 'push' solution also on-board it's an excellent e-mail experience.” Palm is working with Dexterra Mobile Groupware at Gitex to give consumers first-hand experience of how push e-mail can revolutionise the way people work in the Middle East. Dexterra's software, 'Mobility Groupware', automatically 'pushes' mail from a user's account directly to their mobile device, meaning they can be kept up to date whenever an e-mail is sent to them. After the initial set-up process is done, the user doesn't have to manually connect to the internet in order to download e-mail to their device. Their mail just comes direct to them instead, immediately. “I recommend people come along to our stand to check this solution out,” explains Maughan. “We're pretty sure that people here in the Middle East want this kind of Blackberry-type experience, and we can now give it to them, in fact we've already sold Treo 650's, with Dexterra on-board, to two corporate customers.” With regard Palm's branding, the firm recently changed back to its original moniker after several years as PalmOne. “We are the first part of the company to use the new Palm logo, we think,” suggests Maughan. “Many visitors have noticed. We think the orange really says what we're about - it's vibrant and active, just like products such as our new LifeDrive.” This recently launched ‘mobile manager product’ is also a key part of Palm's push this week. Samples are available on Palm’s stand for visitors to try out.

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