Double vision for Genius

Milad Jabbour is playing a dual-role at this week's show; both promoting his longstanding interest, Genius, and attempting to give a new company he has set-up some serious exposure

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By  Matthew Wade Published  September 27, 2005

Milad Jabbour is playing a dual-role at this week's show; both promoting his longstanding interest, Genius, and attempting to give a new company he has set-up some serious exposure. “We're basically representing two companies at this year's show,” explains Jabbour, who is general manager of Genius Computer Technology, which in turn is the Middle East and Africa (MEA) distributor of KYE's products. “One is Genius, which is launching all kinds of products, from mice, speakers and home theatre equipment, to digital cameras and notebook accessories,” he says. “The second firm we're showing is Satpath Middle East; a company we've set-up in this region on behalf of Satpath in the US.” Satpath is a VSAT communications firm that offers data and voice services, making video conferencing for example a simple affair. “We have a full demonstration of this on the stand, showing all the latest applications of this technology,” says Jabbour. “What we're trying to do with Satpath is to launch it in the right way. It's a different offering to standard computer kit. We're looking to bring computer customers to the telecoms field.” In terms of his KYE product line-up, this week Jabbour and his team have already been busy unveiling everything from a doggy-styled digital camera for kids to a digital sketch tablet and 'Ergo' keyboards and mice. This week isn't just about highlighting products however, as in terms of its broader geographical outlook, Genius has its sights set far out of Dubai and across to another continent entirely. “We currently represent KYE in the Middle East, CIS and Northern Africa and we've recently added even more sales people to focus on Africa,” says Jabbour. “We'd definitely like to give more attention to that region and we're hoping to meet with new possible partners at the show.” Any such expansion would be carefully considered though, so as to fit right with Genius' new business model, which it launched this year. “We choose one partner in a region and work with them in detail,” Jabbour explains. “We help them to manage their whole operation. We interfere, in a helpful way, because we understand.”

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