It’s grab a hi-tech giveaway at Hitachi’s stand!

Hitachi has lined up an amazing array of giveaways including plasma and LCD projection TVs as part of its ‘Spin & Win’ scheme.

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By  Simon Duddy Published  September 27, 2005

Hitachi is stunning Gitex visitors with undoubtedly the most generous package of giveaways the show has seen for many years. The vendor’s ‘Spin & Win’ initiative invites users to spin a wheel in order to win prizes. This simple yet lucrative ploy has had a long queue of hopefuls snaking around hall 4 for days and shows no sign of abating. Hitachi insists that anyone who has not already “spun to win” should get over to hall 4 and try to win one of the amazing prizes on offer. The vendor has put up enough prizes to satisfy even the most indulgent Sheikh at the show, with a 60” LCD projection TV the chief attraction. Furthermore, Hitachi will give away one 42” ‘Made in Japan’ plasma TV, five LCD TVs, 25 29” colour TVs, 30 DVD players plus a wide range of instant gifts. “It’s a simple fun game for Gitex visitors and it greatly increases the exposure of our products. We definitely have the ‘must visit’ stand at this year’s show and by the look of the queues outside the stand, morning and afternoon, just about everyone visiting Gitex has been to our stand!” says Rohit Lohia, marketing executive with Hitachi Home & Life Solutions Middle East. The idea behind the ‘Spin & Win’ scheme is to entice users on to the Hitachi stand, and wow them with the vendor’s fantastic and innovative products. A key example is its 55” remote swivel stand plasma screen. The swivel feature allows users to move the screen so it can face different people in a large room without having to manhandle the often heavy and bulky plasma screens. Hitachi says its has the best plasma technology in the world, and points out that the differentiator for many of its models is that they are manufactured in Japan, while many other firms, simply design models in Japan but carry out manufacturing in South East Asia. Hitachi says the ‘Made in Japan’ stamp is a sure sign of the uppermost quality. The vendor is also emphasising that it owns its technology, and that while other brands licence technology or buy products on OEM deals, Hitachi has a research and development team, which it invests heavily in. “We hope to build our brand as one of the front runners in the region,” says Lohia. “We concede we are lagging behind brands such as Sony and Samsung at the moment and we don’t have the deep advertising pockets that these companies have, but with our investment in research and development, we are confident that our products are the best in the game and that we can build on our considerable market share in Saudi Arabia and Iran and become a major player in the region,” he explains. Hitachi was founded by Namihei Odaira as an electrical repair shop in Japan in 1910 and has consistently innovated throughout its history. Recently it developed the world’s first silent liquid-cooling notebook PC, the world’s smallest 0.3mm square contactless IC chip, compact DNA analysis system genetic for SNP typing and commercialised a compact, high-speed finger vein authentication system.

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