Mitel takes the IP new wave to SME businesses

Gitex is as important to Mitel as the ‘dot’ is for the ‘com’, according to the company’s managing director, Graham Bevington, in Dubai this week for the show

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By  Sarah Campbell Published  September 27, 2005

There are core regular events round the world that Mitel takes seriously and Gitex is one of them. This is not only because it is the largest regional IT gathering and directly relevant to Mitel’s products and services, but also because the calibre of its attendance, with participants and general visitors coming from various neighbouring and diverse markets such as Iran, India, GCC, and Turkey, insists Graham Bevington, Mitel’s MD. “Gitex remains one of our favourite regional events, as it continues to bring together channels, customers and competition from many areas of this region, across all verticals and market segments,” Bevington says. As a global VoIP telephony supplier, Gitex provides the perfect platform for Mitel to promote its new VoIP broadband and mobility products, with the company unveiling its new Mitel Navigator IP desktop communications panel earlier in the week, plus the Mitel 3300CX controller. The 3300CXi offer SMEs the entire portfolio of ‘office in a box’ IP telephony applications that were previously only available to large enterprises, including teleworking, presence and video-conferencing. According to Mitel, the telecommunications and IT industry is currently experiencing a ‘wave of change’: an incredible momentum towards the IP telephony solutions carrying off the change-out of equipment and new multimedia services. This wave of change is flooding the SME market and the launch of the 3300CXi addresses this market demand directly. Supporting Mitel’s entire family of IP telephony products, the 3300CXi gives small businesses with 8-64 users the full benefits of IP telephony. “The story of excellent market conditions in the Middle East is impressive. Mitel is already bidding on major projects across the region and as such we can’t but re-invest more in order to remain involved and demonstrate our commitment beyond our presence at DIC,” says Bevington. “The business environments and opportunities in the region are great. You only need to add some other factors, such as market readiness for IP, broadband and oil revenues, and you’ll see why any reasonable business should invest. “The space in all this is IP telephony, the time is now, and the opportunity is lucrative to all users, channels and suppliers,” he urges.

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