CMS clinches two deals at Gitex

Client Management Solutions has already clinched a couple of deals on the first day of Gitex. Although details of both deals are still under wraps, CMS says it will use its proprietary Market Reach service to assist both companies to do an extensive marketing campaign in the Middle East.

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By  Vijaya Cherian Published  September 26, 2005

Client Management Solutions (CMS), a UK-based company has already clinched a couple of deals on the first day of Gitex. Although details of both deals are still under wraps, CMS, which is exhibiting for the first time at the show, says it will use its proprietary Market Reach service to assist both companies to do an extensive marketing campaign in the Middle East. “Within the first few hours of the opening of Gitex, I met with the director of a UK-based software company that is also exhibiting at the show,” says Ibrahim Sheikh, CEO of CMS. “He has plans to launch a new product into the Middle East market place and wanted a solution that would assist him with that launch in terms of both marketing strategy as well as delivery. However, his launch is still confidential. Market Reach will provide him with a high volume, cost-effective route for brand awareness and lead generation,” he adds. CMS developed Market Reach three years along with Manchester University. “The traditional form of doing marketing is to send out snail mail or e-mail to clients and then call them back to find out if they have received your data, are interested in it and so on,” explains Sheikh. “What we did is develop a software that allows you to send out your entire brochure, magazine or marketing content to your clients. The software we have developed then tracks whether the content has been read, which chapters and pages were read, what key words were typed in and so on. In short, we can get all that information without making a single call,” Sheikh says. He is also quick to add that this information is collected with the consent of the readers. “They do have the choice to delete or unsubscribe from the service,” he explains. Sheikh also claims that an entire magazine of 30-50 pages can be compressed into a file as small as 20-30kb. CMS, which has a whole team of software developers, designers, project managers as well as a call centre claims that it is fully equipped to offer clients a turnkey process with the help of Market Reach. The company has also signed an agreement with a Lebanese IT match making service that will see the latter use Market Reach to communicate with its 1.2 million subscriber base. “We will manage the data processing on their behalf. They will send the data to us, we, in turn, will send it to the customer, track it and provide the full marketing delivery for lead generation and business development,” explains Sheikh. This is CMS’ first visit to Gitex. “I am delighted with the success we have achieved in such a short period of time. This vindicates our decision to attend Gitex. We couldn’t have done this without the support of the UK Trade and Investment team and the British Embassy. We will most certainly be back next year,” concludes Sheikh. CMS targets all organisations that want to reach market prospects. Its clients include mid size and blue chip corporates as well as international business development agencies.

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