IDA believes Singaporean firms deliver

The Infocomm Development Authority of Singapore (IDA) is hoping to help the country’s IT firms secure some sizable contracts at Gitex this week.

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By  Matthew Southwell Published  September 27, 2005

The Infocomm Development Authority of Singapore (IDA) is hoping to help the country’s IT firms secure some sizable contracts at Gitex this week. The organisation, which promotes a number of Singapore’s IT firms around the world, believes its partners have got what it takes to deliver in the Middle East — especially as the market is growing so quickly. “The Middle East is a big growth market and there are plenty of opportunities for Singaporean IT companies here,” says Wu Choy Peng, deputy chief executive officer of the IDA and government chief information officer. “In Singapore, IT has been a key component of the country’s growth. It is a sophisticated market and as a result we have some very capable and competent IT firms,” she adds. While Indian and Chinese vendors often tempt Middle East organisations with lower costs, Peng believes Singaporean firms offer greater sophistication than other foreign technology providers. “Our difference is the sophistication of our companies. Singapore is a very sophisticated market, which means our companies are too. This means they can understand what a company in the Middle East wants and then deliver it with a local partner,” Peng explains. “Also, our culture is very cosmopolitan and many languages are spoken, which means we have no problem working with local partners and customers.” To help convince local organisations that Singapore’s IT firms have what it takes, the IDA team is talking up some of the successes its partners have already had. Peng uses the example of Crimson Logic and its tradenet system and NCS, which is working with a local partner in Bahrain to deliver IT services to its trade centre. Just who will follow in the footsteps of these two is unclear as yet. However, Peng believes ST Electronics, which works in the comms arena, could be the next Singaporean success story.

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