AT&T uses Gitex debut to promote Dubai node

One of the biggest brandnames in the telecommunications sector is at Gitex for the first time in order to promote its Middle East presence and its global service offerings.

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By  Neil Denslow Published  September 26, 2005

AT&T is using its debut Gitex appearance to promote its enterprise and application networking solutions, and its plans to deploy a second node in the Middle East region. The company's participation at Gitex also reinforces its presence in the region, which is designed to support both its global customers from outside of the region and large local firms that are turning towards managed communications services. "Our target market is global companies and they are all now here in the Middle East, so we have to be here as well," explains Sven-Oliver Schumbeck, AT&T's senior technical marketing manager, EMEA. To support its customers in the local market, AT&T is deploying nodes in the region that provide access to advanced data, connectivity and managed services. The company's first Middle East node is already operating in Doha, and plans are now being finalised for the installation of another node in Dubai. "Our regional nodes are part of a multi-billion dollar global investment programme," says Schumbeck. "The local nodes will help us cut costs for our customers, as otherwise they would have to go through Europe, and generally speaking, the longer the access line, the more expensive it is," he explains. "We are also seeing strong demand in Dubai and elsewhere in the region from local and global customers, so it is likely that we will have more nodes here as well," Schumbeck adds. The telecommunications company is exhibiting at the show with its local partner NavLink, which sells AT&T's services in the region. The two companies also offer a series of joint services locally, and NavLink, which AT&T has a long-standing investment in, also has a number of offices in the region. The companies have already had interest from a number of potential customers in the region at the show, with their stand attracting passer-bys from Kuwait, Saudi Arabia, Oman and Bahrain to name a few examples. "Our brand is clearly quite an eye-catcher and it is attracting visitors to our stand," comments Schumbeck. "People are also clearly excited that we are moving into the Middle East region," he adds.

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