Palestine IT sector aids start-up of businesses

The Palestine Information & Communications Technology Incubator (PICTI) is helping fledgling companies to tap regional and international marketing opportunities

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By  Sarah Gain Published  September 26, 2005

Due to travel restrictions and overall logistical obstacles, many Palestinian firms lack the sophistication or experience necessary to successfully market their products either regionally or internationally. PICTI helps to identify and facilitate IT-oriented business opportunities where Palestinian firms can partner with business ventures in foreign markets. A fundamental aspect of the overall approach of PICTI is to provide the initial funding required for a start-up company to become commercially viable and reach the point where it becomes business ready. “PICTI manages a seed fund and provides access to venture capital to help companies to get off the ground,” explains Fayez Husseini, PICTI’s CEO. “It is about helping start-up companies to get a foothold in the market,” Husseini adds. “It is about personal development as well as business development. Some of the young people that have come with us to demonstrate their applications here this week had never even been on a plane before,” he says. PICTI’s marketing programme is designed to put companies on the track to success and has a special focus on helping firms access and succeed in regional and international markets. Strategic partnerships and alliances are an essential driver for enterprises that want to expand beyond the boundaries of the Palestinian domestic market. “To help position IT products and services in regional and global markets, PICTI will help its clients identify viable business-to-business relationships,” Husseini says. The limited demand for IT products and services in Palestine makes it difficult for entrepreneurial firms to develop the expertise or applied practical experience to make them competitive on a wider scale and Husseini believes that Gitex provides the perfect opportunity for its new companies to meet prospective partners that can bring their applications to a wider audience. “Simply by being here, our companies are learning the ropes, learning how tradeshows operate and learning how to answer the questions of interested parties and market themselves,” he explains. “The formation of partnerships, strategic alliances, and joint ventures can help PICTI clients and the overall Palestinian IT sector to develop,” he adds.

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