Lexmark fuels combo craze

Lexmark is printing a pretty picture at this year’s show, as it introduces what it says is the world’s first inkjet photo printer and CD burner combo.

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By  Simon Duddy Published  September 26, 2005

Lexmark is printing a pretty picture at this year’s show, as it introduces what it says is the world’s first inkjet photo printer and CD burner combo. The Lexmark P450 produces 4x6 inch inkjet photo prints and works without a computer thanks to flash memory ports and its PictBridge USB port. This allows users to plug in a USB flash drive and print pictures from that. Lexmark says the addition of a CD burner makes the printer a complete photo processing centre and an easy-to-use digital image archiving system, which again can work independently of a PC. The printer also comes with a 2.4 inch colour LCD screen built-in. Consumers can manipulate pictures with the printer, using tools such as crop, rotate, colour fix and red-eye removal along with popular photo effects such as sepia and antique gray. “The Lexmark P450 brings more photo processing functions to the home. People can now save and organise their digital photos on CD, print from a cell phone, view their photos on a television and much more. The Lexmark P450 is quite intuitive, easy to use and affordably priced,” says Aleem Oozeerraully, Lexmark Middle East Consumer Printer Division (CPD) manager. As well as saving photos to CD, users can print photos directly from a Bluetooth technology cell phone with the purchase of an optional adapter. A further option allows people to view photos on the TV using a standard video cable, which must be purchased separately. In addition to its innovations tin the photo printing world, Lexmark is keen to showcase it growing ability in providing business solutions. The firm offers a variety of hardware and software combinations in providing services such as archiving, scan to e-mail and barcode scanning which help to increase business efficiencies. “We can store templates on the printer or MFP so that a company or university can direct users to the device when they want to use a document. This saves money as the company does not have to print large number of hard copies. Instead it meets demand as and when it occurs,” says Abdulrahman Almoayed, printing solutions and services manager for Lexmark Middle East.

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