Fujitsu Siemens says get more for much less

The high profile joint venture takes a determined run at the Middle East enterprise as well as showcasing a wide range of mobility solutions at this year’s show.

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By  Simon Duddy Published  September 26, 2005

The main focus of Fujitsu Siemens efforts at this year’s show is to demonstrate how the vendor is making a huge push at the enterprise market. These high-end solutions are intended to allow large customers to revitalise their IT environment and get ‘more from less’. These focus on strategies such as server consolidation and the integration of applications. “A great example is our FlexFrame consolidation solutions,” says Habib Bouchrara, vice president of international sales for Fujitsu Siemens. “These support multi operating systems and are perfect for heterogeneous environments. We have also started a joint venture with Agenera worth US$300million, which allows us to take this further and integrate server farms.” Fujitsu Siemens says it is ahead of the curve in enterprise solutions, simply because its solutions ‘fly’. The vendor says that while other companies are talking about virtualisation, Fujitsu Siemens is acting on it with a range of products that work in the real world with clients such as Lufthansa, Deutsche bank and HSBC. As a proof point, the vendor highlights its recent deal with EMC, which will see the storage vendor market Fujitsu Siemens CentricStor storage virtualisation product as part of its overall solution. The vendor hopes this move will allow it to break further into the North American market where EMC has traditionally been strong. “With CentricStor, we consult with customers then help them to consolidating tape installations by adding storage area networking (SAN) environments. We can take a storage model at a 50-60% utilisation figure and boost this to 90%,” says Bouchrara. In further support of its enterprise story, the vendor has also introduced its ‘Smart Hands’ service concept to the Middle East in a bid to tackle the increasingly-important issue of server downtime within corporations, large enterprises and non governmental organisations. Smart Hands, which focuses on strategic hardware and operating maintenance, utilises a central bank of highly trained service engineers supported by on-the-ground service teams through local partners. “This gives full central control of remote systems and allows IT professionals to detect faults. It also uses predictive analysis, which can detect when a components is likely to fail or slow down and alert the IT team to take action,” explains Bouchrara. The vendor is also keen to highlight its mobility solutions at the show, with the Amilo Pro V2003 notebook available at the eye-catching price of Dhs1,999. The price tag is intended to draw users to Fujitsu Siemens’ broader mobile products offering, which includes a host of high-end machines. “The mobile business is looking very healthy for us in the Middle East, with IDC recently recording 100% growth in our units shipped,” says Stephane Rejasse, managing director of Fujistu Siemens Middle East.

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