Builders Portal sets out to drive traffic to auto website

Builders Portal is set to revolutionise the local auto market, as it has the region’s construction sector, with the launch of an online portal called starauto.com. The Dubai-based firm already operates the B2B construction portal, buildersv2b.com, and it will now leverage on this experience to move into the consumer auto market by the end of the year.

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By  Caroline Denslow Published  September 26, 2005

Builders Portal is set to revolutionise the local auto market, as it has the region’s construction sector, with the launch of an online portal called starauto.com. The Dubai-based firm already operates the B2B construction portal, buildersv2b.com, and it will now leverage on this experience to move into the consumer auto market by the end of the year. “Starauto.com is an online marketplace for buying and selling automobiles,” explains Siddique Jamal Builders Portal’s business development manager. “It will initially be available in Dubai, and then it will be rolled out in Saudi Arabia, Kuwait and Qatar.” The site will offers consumers the chance to buy both new and second hand cars, as well as auto-related services, such as insurance. Users will have the opportunity to easily and quickly compare different cars from across the region, both in terms of specifications and price. To get access to new cars, the portal is setting out to sign up partners across the UAE and the wider region. “Our target is to sign up about 50 automobile dealers as partners within the first two-to-three months,” says Jamal. Builders Portal’s Gitex participation is also part of its campaign to promote starauto.com, as well as its other technology services. The four-year-old company, which is an independent venture of the Dubai-based ETA-Ascon Group, is also demong its original portal, buildersV2B.com, which has now racked up over 3200 members. “Our objectives for Gitex is to highlight our strength in IT and to establish our presence in the region,” says Jamal.Builders Portal is set to revolutionise the local auto market, as it has the region’s construction sector, with the launch of an online portal called starauto.com. The Dubai-based firm already operates the B2B construction portal, buildersv2b.com, and it will now leverage on this experience to move into the consumer auto market by the end of the year. “Starauto.com is an online marketplace for buying and selling automobiles,” explains Siddique Jamal Builders Portal’s business development manager. “It will initially be available in Dubai, and then it will be rolled out in Saudi Arabia, Kuwait and Qatar.” The site will offers consumers the chance to buy both new and second hand cars, as well as auto-related services, such as insurance. Users will have the opportunity to easily and quickly compare different cars from across the region, both in terms of specifications and price. To get access to new cars, the portal is setting out to sign up partners across the UAE and the wider region. “Our target is to sign up about 50 automobile dealers as partners within the first two-to-three months,” says Jamal. Builders Portal’s Gitex participation is also part of its campaign to promote starauto.com, as well as its other technology services. The four-year-old company, which is an independent venture of the Dubai-based ETA-Ascon Group, is also demong its original portal, buildersV2B.com, which has now racked up over 3200 members. “Our objectives for Gitex is to highlight our strength in IT and to establish our presence in the region,” says Jamal.

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