Dubai Ports leads the region’s e-trading drive

Dubai Ports, Customs and Free Zone Corporation returns to Gitex to promote its online trading portal, www.dubaitrade.ae, and its latest raft of new partners.

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By  Caroline Denslow Published  September 26, 2005

The Dubai Ports, Customs and Free Zone Corpo-ration (PCFC) is taking part in Gitex under the Dubai eGovernment umbrella. This year marks the third consecutive year that PCFC has joined the technology event. At the show, PCFC is promoting its innovative portal —www.dubaitrade.ae — which combines all electronic services provided by PCFC. DubaiTrade.ae simplifies the trade process for commercial customers and requires only a single password to access all services, 24 hours a day, seven days a week. The trading portal brings together a host of companies that trade and interact with PCFC, into a single community, ensuring that they become partners in the trade process. The portal consolidates all the services of ‘my DPA’, ‘eMirsal’, ‘e-ATA’ and ‘my Jafza’ sites within a single bilingual (Arabic-English) experience portal. “Participating in Gitex Dubai has been high on PCFC’s agenda over the years, as we look to adapt the latest technologies within all our departments,” says Adel Al Ashram, director, DubaiTrade.ae. “We have an underlying objective of ensuring efficient and high quality services to our customers, and providing various electronic services helps us in achieving this objective. “Gitex serves as an ideal forum for us to stay abreast with the latest developments in information technologies and to promote DubaiTrade.ae,” Al Ashram adds. Visitors can expect PCFC to make some significant announcements in the coming days as the company highlights some of its strategic move to boost the business community’s awareness of the portal. “We have formulated a new business action plan for the portal, which is aimed at enhancing customer service and satisfaction objectives, establishing high-level awareness of DubaiTrade and enhancing communication. A migration plan will also be a key element of the action plan,” explains Al Ashram. This year’s Gitex sees the Dubai eGovernment stand attracting active participation from all government departments in Dubai. A group of workstations is set up at the stand to highlight and present all e-services provided through the Dubai eGovernment portal, as well as to demonstrate the benefits of electronic transactions to the tradeshow’s visitors.

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