Smart robots steal show on Sony stand

Sony’s smashing entertainment robot, Qrio, is attracting hundreds of delegates to the consumer electronics giant’s stand in hall 4a.

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By  Matthew Southwell Published  September 26, 2005

Sony’s smashing entertainment robot, Qrio, is attracting hundreds of delegates to the consumer electronics giant’s stand in hall 4a. Yesterday the Sony stand was packed, as two of the rambunctious robots danced their way around the vendor’s plethora of new products. With its artificial intelligence, body stabilising motion control and lifelike gestures, Qrio not only attracted visitors to the stand, but also served as a reminder of how Sony is looking to push technology forward through its research and development efforts. “Qrio is a R&D product that was developed about two years ago. We built it, and are showing it today, for two reasons. The first is that it shows our skills in advanced technologies such as artificial intelligence. The second is that it helps reinforce what our brand is about. It shows that we don’t just make televisions, but that we are all about consumer electronics and entertainment. We make dreams come true,” says Ryusuke Fukushima, marketing manager at Sony Gulf. “We also use some of the elements from Qrio in our products that are for sale. For example, we use the things that make his eyes and limbs work, as well as the software,” he adds. While it’s unlikely that many local users will find a use for Qrio, the Sony team is hoping that visitors to its stand will find a host of other offerings that they can use at home or at work.

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