New Zealand sets up shop in DIC

A trade office at DIC offers New Zealand's IT firms a cost effective way of testing the regional market.

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By  David Ingham Published  September 25, 2005

New Zealand Trade and Enterprise has opened a ‘business beachhead’ at Dubai Internet City. Four of the country’s high technology companies have taken up residence at the facility, which aims to give firms a convenient entry point into the regional market. Gavin Young, New Zealand consul general in Dubai, says such services help companies enter new markets without incurring significant costs and taking undue risks. “Participant companies are ensured access to those top-quality in-market connections it would normally take years to develop,” says Young. The beachhead, known officially as the ‘New Zealand Technology Oasis (NZTO)’, was opened last week by Ahmad bin Byat, director general of Dubai Technology and Media Free Zone. Similar facilities exist for NZ firms in Silicon Valley, Fort Lauderdale in the USA, the UK and Singapore. The first four companies to have set up regional operations there are Argent Networks, 4RF Communications, Fisher & Paykel Healthcare and Mercer Technologies. Beachhead members will share offices, reception and administration support, VoIP telephony and high-speed internet services, and can use hot-desking facilities and meeting rooms. A second group of companies is currently going through the approval process and will arrive soon.

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