DIC makes Gitex fun

Competitions, events and live music are helping to bring record numbers of visitors to the DIC Community Zone.

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By  David Ingham Published  September 25, 2005

Dubai Internet City has set out to make its Community Zone a fun, engaging place to be this year. Competitions, events and live music are just some of the attractions helping to bring in record numbers of visitors. “The DIC team is looking forward to meeting visitors at what is set to be the most exciting Community Zone at Gitex yet. As always, we have attracted a stream of business partners who will join us in staging the fun,” explains Jamal Abdul Salam, executive director of Dubai Internet City. “Importantly, visitors will get to learn more about DIC. However, all the activities have been devised to make the day entertaining as well as informative, creating a real sense of the DIC community feel.” Live music is being provided this year by ‘Blue Groove’, a UK orchestral group with a pianist and three violinists. An authentic Formula One Ferrari sports car is sure to bring in visitors, who may then be tempted to test their digital driving skills on one of the Zone’s PS2 game machines. Four PS2s have been linked together, allowing visitors to compete for numerous prizes. A number of PS2 consoles have also been equipped with ‘i-toy’ systems, in a demonstration of the hands-free technology. Continuing with the racing theme, visitors can enter a raffle sponsored by DIC and AMD to win tickets to the Bahrain Grand Prix. In a further effort to increase traffic, the Zone will feature hot local radio DJ, Tim Klassen, hosting competitions for mystery prizes and ‘causing general mischief.’ Channel 4 and Radio 2 will also deliver live on-air competitions, where listeners can send SMS answers to win a range of prizes, including Sagem mobile phones worth over AED 1,000 each.

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