OKI brings colour to Gitex

OKI Printing Solutions will demonstrate how colour psychology can be used in the business environment to influence specific responses to everyday documents.

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By  Vijaya Cherian Published  September 25, 2005

OKI Printing Solutions will demonstrate how colour psychology can be used in the business environment to influence specific responses to everyday documents. “Colour is the first thing anyone responds to when they receive a form of printed communication, such as a presentation, a brochure or a letter,” says John Ross, general manager Middle East, OKI Printing Solutions. “If it puts them off from the start, all the other design factors such as typography or layout will have to work twice as hard to get the message across. Through our broad range of printing solutions and multifunction devices, OKI will show visitors how colour documents are an important asset to organisations and can play a key role in the way they communicate with their customers.” As part of this effort, OKI will present a range of colour printers at Gitex 2005. Visitors can expect to see the C3000 and C5000 series of colour printers — a cost-effective range targeted at individuals and small workgroups. Several of OKI’s printers specifically target the Middle East market. The new OKI C5510 multi-function product (MFP) and the C5540 MFP, for instance, bring the world’s only single-pass colour and mono A4 MFP to small-and-medium organisations in the region. Likewise, the OKI C9800GA and the C9800GA MFP are targeted at in-house designers, advertising agencies an copy/print shops in the region. “This range caters to their demand for enhanced colour quality and accuracy combined with outstanding speed and cost performance,” says Ross. OKI will also showcase its C9000 series, a new range of A3 digital LED colour and mono printers targeted at larger workgroups; and the C9800 MFP, an advanced A3/A4 colour MFP which boasts a print speed of up to 36 colour and 40 mono A4 pages or copies per minute. The launch of this range is an attempt on OKI’s part to expand its presence in the region. As part of these efforts, the company also announced in June this year that it would establish its regional headquarters at the Dubai Airport Free Zone.

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