Australian IT vendors target local users

Kangaroo and cork hat clichés aside, the Australian contingent means business at this week’s Gitex as a number of firms from down under look for business.

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By  Matthew Southwell Published  September 26, 2005

Kangaroo and cork hat clichés aside, the Australian contingent means business at this week’s Gitex as a number of firms from down under look to fill their swag bags by tapping into the Middle East’s IT market. Although various tech companies from Australia have appeared at the show before, DWTC director general Helal Al Marri says this is the first time they’ve come together under one roof at the region’s largest IT tradeshow. “While several leading Australian companies have already been participating individually at Gitex for many years, it is the first time that a dedicated country pavilion has been arranged. With this pavilion, Australian ICT industry displays its commitment to this region,” he says. Organised by ES Worldwide and Austrade Dubai, the Australian pavilion boasts some of the great and good from country’s IT sector, according to ES Worldwide’s Ross Marsh. “Some high profile Australian information technology companies including Clipsal, Total Recall, InfoVision Technology, eVALUA, Welcome Telecom, and Reboot PC Logistics, are part of the Australian pavilion this week,” he says. Technologies on show in the Australian Pavilion today include library management and document management solutions from InfoVision Technology, and data communication systems from electrical accessories firm Clipsal. Visitors to the Australian pavilion will also be able to see Evalua’s procurement solutions and hear about Reboot PC Logistics’s IT refurbishment skills. According to Al Marri, trade potential in the Middle East market represents a significant opportunity for Australian firms, which in the past have largely focused on the European and USA markets. Ultimately, Australian companies have recognised that the Middle East is a viable and lucrative market. “The increase in Australian companies participating at Gitex signifies a change in focus to the Middle East, which is now easier to access and more business savvy,” says Al Marri. “There are 400% more Australian companies exhibiting at Gitex in this, the 25th jubilee year,” he adds. Global research firm IDC reckons the Australian IT market is one of the most mature in the world, and it believes will grow by 12% year-on-year till 2009. IT spending during 2005 alone is expected to top a whopping US$20 billion with hardware and services sectors taking 44% and 43% respectively. There are also signs that Australian economic growth may quicken in the second half of 2005. The US$614 billion economy grew 1.9% in the first quarter this year compared to last and, as a result, many Australian IT firms are keen to expand their markets. “We are sure this week’s participation by Australian companies will generate substantial business interest in what our companies can offer the Middle East market as they target the region’s IT market,” says Marsh.

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