Dell talks up Saudi success

The mood on the Emirates Computers stand is jubilant as key partner and big time IT player Dell is celebrating the success of a recent notebook sales drive in Saudi Arabia.

  • E-Mail
By  Simon Duddy Published  September 25, 2005

The mood on the Emirates Computers stand is jubilant as key partner and big time IT player Dell is celebrating the success of a recent notebook sales drive in Saudi Arabia. The initiative was designed to bolster consumer business and centred on having products available where people shop. “We signed Jarir Book Stores in Saudi and got immediate results. With its coverage in the Kingdom combined with the offering we use in this space — the Inspiron 6000 — we were able to offer a compelling solution,” says Michael Collins, general manager, Dell Middle East. “The new Inspiron 6000 has high-end features, such as a 15.4” widescreen combined with very aggressive pricing. Pricing goes back to the core competencies of Dell. We have a just in time, low inventory logistics process. This allows us to quickly transfer drops in component prices to the customer,” he explains. Dell says the initiative mirrored strong general growth in the region. The vendor sees its aims at the show tallying with the core purpose of Gitex. It is using the show to emphasise its product range, show its strategy, meet partners and give customers the opportunity to see and touch the products. As part of its efforts, Eric Greffier, EMEA client director for Dell and Pim Dale, MD for Dell EMEA emerging markets are on the stand. “Our partners are key for us in the region and we are proud to stand with them at Gitex,” says Didier Benbattouche, head of EDB marketing at Dell. “Companies such as Emirates Computers are partners in the truest sense of the word and events such as Gitex emphasise how we work together really well,” he adds. Dell is also showing off its burgeoning printer business at the show. Dell dramatically moved into the printer market two years ago and has used a number of OEM deals with key printer manufacturers such as Lexmark, Samsung and Kodak to very quickly build up an extensive range of products. “This is very encouraging for us as it was not a given that we would succeed in such a competitive, mature market. What is pleasing is that we don’t just have mono lasers, we have moved into product niches such as photo printing with the Dell Photo Printer 540,” says Benbattouche.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code