Sybase unveils solutions

Sybase launch new products at Gitex.

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By  Eliot Beer Published  September 25, 2005

Sybase has unveiled a range of new products at this year’s Gitex in Dubai. Sybase operates in over 60 countries worldwide and has been serving the Middle East market for over 10 years. From its offices in UAE, the Kingdom of Saudi Arabia (KSA) and Kuwait, the vendor delivers end-to-end solutions for the unwired enterprise sector including enterprise infrastructure and mobile software solutions for information management, development and integration. In addition, Sybase provides solutions in the areas of business intelligence, data warehousing, internet banking and content management. “We view Gitex as a perfect platform to launch our new initiatives and products, to be closer to our customers and partners, grow our customer base and partner network. At Gitex this year, we have launched a series of initiatives which include Sybase workspace, which is an unified application development environment that combines modelling, data management, services assembly and orchestration and Java development,” says Tony Achkar, sales director for Sybase Products Middle East. Sybase is also looking at recruiting new partners in new areas to further expand its existing network. “Gitex is the largest exhibition in the Middle East and Sybase has been a regular exhibitor for years. Gitex provides Sybase and an effective way to gain valuable market insights, identify emerging market trends and showcase latest innovations in IT and recruit new partners,” he adds. Visitors at the tradeshow also have an opportunity to understand the importance of mobility in the fast changing pace of the region’s business community. Mobility will be the next phase in technology evolution and Sybase claims it is strategically positioned to exploit the Middle East’s burgeoning mobile space. “Having real-time information is crucial for the survival and growth of any company. There is a continuous drive in the Middle East to do things better and faster, as well as ensure that right information is reaching the right people at the right time, and Gitex provides that avenue,” Achkar says.

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