Microsoft drives user efficiency with offerings

Vendor gives visitors a glimpse of forthcoming offerings and sets up specific demo areas to show how its solutions can drive businesses forward

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By  Gitex Staff Writer Published  September 25, 2005

Software giant Microsoft’s mammoth Gitex presence this week includes two special demonstration areas that illustrate just how far its multiple solutions go beyond product offerings. “We have an area of the stand that shows the New World of Work, which demonstrates how Microsoft solutions such as Office System, Sharepoint Portal and Exchange can bring new ways of working to the office environment,” says Microsoft’s Haider Salloum. “We also have a demonstration area dedicated to Operational Efficiency. This will showcase some of our back office solutions, such as SQL Server and BizTalk Server to give IT professionals an idea of how integrated Microsoft solutions can enable businesses to enhance their productivity and offer better, more robust services to their users,” he adds. Gitex remains one of the key events in Microsoft’s calendar, providing a prime opportunity to reach out to new customers and explain the breadth of the product portfolio on offer. “Microsoft has been established in the Middle East for some time and we have offices in almost every country in the region, including the state-of-the-art Microsoft Technology Centre in Dubai, but Gitex gives us an opportunity to demonstrate the power of our solutions to attendees in a way that we cannot do through other means,” says Salloum. On the product front, two software solutions are taking top billing on the Microsoft stand. The next edition of Microsoft’s core database solution, SQL Server 2005, is on display, giving visitors the opportunity to understand how next-generation data management and analysis software will deliver increased scalability, availability and security to enterprise data and analytical applications, while making them easier to create, deploy and manage. “We are also giving Gitex attendees an advance look at Visual Studio 2005, our comprehensive .Net application development tool,” says Salloum. “Visual Studio 2005 is currently at Beta 2 stage, and this is a major milestone on the way to the release of the next generation of Visual Studio products.” Visual Studio 2005 includes Team System, which expands the definition and audience reach of the Visual Studio product line beyond developers to development teams, adding new tools for project managers, software testers, infrastructure and software architects and IT business decision-makers. The Team System also offers new advanced features for software developers. According to Microsoft, tightly integrated application design, development and quality tools, as well as customisable software process methodology means that Team System offers development teams the tools that will help them increase the predictability of successful projects, gain greater organisational efficiency and lower development costs.

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