Sierra pushes HSDPA phone

The firm is once again at the Canadian pavilion, having debuted there last year and is busy expanding its retail channel at the show.

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By  Gitex Times Staff Published  September 25, 2005

Sierra Wireless is talking up its new technology at this week’s show. Despite incumbent UAE telecoms provider Etisalat not supporting HSDPA (high speed downlink packet access), the vendor is busily explaining the expanded functionality offered by its latest AirCard 850 product. The AirCard 850 is a specially adapted phone that fits into the PCMCIA slot of a notebook PC boosting its communications capability. “HSDPA cannot be demonstrated, as Etisalat does not yet support it, however, other telcos in the region do support the high-speed technology,” says Carl Lewin, general manager for Sierra Wireless Middle East, Turkey and Africa. The cards bring 3G and 3.5G technology to notebooks, meaning fast download times for data services as well as voice access. Another key product line for Sierra is its vehicle tracking MP series. The vendor has the MP775 on its stand, which is a rugged, grey metal box with GPS receiver and GPRS and EDGE technology built-in. This is suitable for emergency services such as police, ambulance and security firms who are transferring money. The firm is once again at the Canadian pavilion, having debuted there last year and is busy expanding its retail channel at the show. “Our route to market is either through retailers or by selling to telcos who will then sell on to companies,” says Lewin.

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