Intel creates platforms for specific user needs

Chip giant walks show delegates through the benefits of its ‘platformisation’ strategy and introduces solutions from its software unit and its local ISV partners

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By  Gitex Times staff Published  September 25, 2005

Visitors to Intel’s stand at this week’s Gitex exhibition will see the chip giant focusing on key customer segments as part of its “platformisation” strategy. These include sectors include mobility, the digital home, the digital enterprise, digital healthcare and channel platforms. “Intel went through a change in direction earlier this year where we reorganised the company to be more focused on customer segments that we have, with mobility being something that goes across all themes,” says Samir Al-Schamma, Intel’s general manager in the GCC. “The new platforms are being represented on our stand to help us showcase our latest technologies to our customers in the Middle East and demonstrate how we can utilise them to serve the region’s technology needs.” Like every other year, Intel is confident its technologies will also be showcased on other vendors’ stands throughout the exhibition. One theme in particular will get considerable attention this year, Al-Schamma believes. “Last year we were talking about digital home and we said it was a reality and there were so many vendors highlighting digital home products. I don’t think there is a vendor now who doesn’t have a focus on the digital home,” he says. This increased focus on the digital home has actually made changes in how people interact with their PCs, Al-Schamma says. “We’re now making the switch from having the end user having to adapt to the PC to having the PC adapt to the end user,” he claims. “We’ve moved away from the big ugly beige box to the entertainment PC sitting in your living room,” he adds. For home PCs, Intel has developed a range of technologies intended to deliver new features to enrich and improve the entertainment experience. These include the Intel Pentium D processor, which features two processing cores. “Dual-core is the way to go for the industry,” says Al-Schamma. “In the original Pentium, the heat dissipation was the equivalent of the heat from a rocket. If you just keep going by adding gigabytes then you would be talking the equivalent of the nozzle from a rocket. Dual-core allows the development of technology without encountering this heat problem,” he explains. As well as highlighting its key platforms, Intel is also using this week’s show to showcase some of its other work in the region. Earlier this year, the chip giant launched its Platform Definition Centre in Cairo, which seeks to define and develop platforms designed specifically for the needs of Intel’s customers in the Middle East, Turkey and Africa, with a focus on the education and SMB segments. Intel’s stand is also showcasing some of the latest platforms launched by regional channel members to serve areas such as mobility and the digital home. Representatives of the Intel Software Network are also present at the stand to discuss Intel’s role as an enabler in the region’s IT ecosystem through its work with software industry leaders and software application innovators. Intel offers resources to enable and empower them to realise the full potential of their ideas, products and solutions, according to Al-Schamma.

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