Creative creates virtual audio reality

Creative is offering UAE digital media enthusiasts the chance to experience sound quality they’ve never heard before with the launch of Xtreme Fidelity– an innovative PC audio technology, which the firm claims gives customers a totally immersive digital experience.

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By  Cleona Godinho Published  September 21, 2005

Creative is offering UAE digital media enthusiasts the chance to experience sound quality they’ve never heard before with the launch of Xtreme Fidelity– an innovative PC audio technology, which the firm claims gives customers a totally immersive digital experience. Xtreme Fidelity (also know as ‘X-Fi’) - is a new audio standard, which combines 24-bit audio signals and new CMS (Creative Multi speaker Sound) 3D headphone and speaker technology. According to Creative, X-Fi technology dramatically improves MP3, PC games and movie sound quality. “To deliver on the vision of Xtreme Fidelity, we created the Creative X-Fi audio processor, which makes a quantum leap in quality, power and performance that cuts across the entire audio space,” stated Sim Wong Hoo, chairman and CEO of Creative. Consumers need not worry about compatibility issues as the new technology can also be applied to existing music formats. According to Creative, consumers will be able to upgrade their existing CD and MP3s to X-Fi standard using a 24-bit crystaliser that is part of a digital-to-audio converter (DAC). The crystaliser enhances MP3s by bringing them back to 24-bit quality (the original resolution of studio recording) and also lets users upgrade their music to multi-channel surround sound. On the game front, Creative claims that its Sound Blaster X-Fi processor can help game developers and PC gamers run games at a faster frame rates as it powers the audio independently instead of using more CPU processing power. The firm also claims that game developers will be able to improve their audio gaming environments and make them more realistic. The X-Fi processor is capable of 10,000+ MIPS (million instructions per second) and supports the new environment audio standard, available on all major gaming titles currently on the market. The Sound Blaster X-Fi series - aimed at PC gamers, movie buffs and music lovers - will first be sold during Gitex 2005 and consists of the $430 Elite Pro, $144 XtremeMusic, $302 Fatal1ty and the $220 Platinum sound cards.

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