Linksys touts Wireless-G routers

The network firm is focusing specifically on demonstrating high-speed wireless hardware, security solutions and voice over IP technology.

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By  Gitex Staff Writer Published  September 25, 2005

Networking product manufacturer Linksys is rushed off its feet today as it is unveiling a raft of new products and hunting out new regional partners to help build on its recent growth. In fact, the firm is convinced that the Middle East and Africa markets will become the fastest growing within the next two years, which has prompted it to make a large showing at this year’s Gitex. “Broadband availability in the Middle East and Africa is growing at a very fast pace, which is in itself driving the need for wireless networking hardware and voice over IP solutions,” says Mohammad Hoda, regional manager, Linksys. “As a result, our business in the Middle East is growing at a tremendous pace. We feel strongly that the Middle East and Africa is going to be one of the fastest growing regions for Linksys in the next few years.” In tune with this, the company is showing off new products and technology from its booth on the Cisco stand. Furthermore, Hoda says Gitex is the ideal opportunity for some of the Linksys solutions to really make their mark. “Gitex is one of the most visible IT events in the Middle East and Africa, so it is very important for our business to be a part of such an event. We believe that Gitex is one of the best platforms to deliver our message,” he says. The network firm is focusing specifically on demonstrating high-speed wireless hardware, security solutions and voice over IP technology. “The products are focused and target the fastest growing area of the IT industry. As a market leader, Linksys is the first to come up with unique technologies. We will show off our latest security over wireless solutions and voice over IP products, as we feel that these will complement the requirements of the region well,” says Hoda. One of these ‘unique’ technologies that is getting special attention today is the vendor’s new line of next generation Wireless-G (802.11g) products, which are designed to enhance the speed and range of a Wireless-G network. The Wireless-G Router with SRX (WRT54GX) and Wireless-G PC Card with SRX (WPC54GX) can provide faster wireless network throughput, reduced dead spots, and increased wireless range over standard Wireless-G networks, or at least the Linksys team claim. Those passing by the stand today will not just get to see the new wireless line, but they will also learn that SRX is based on MIMO (Multiple In, Multiple Out) technology, a key component in the upcoming Wireless-N (802.11n) standard. MIMO uses multiple radios (2) and antennae (3) on a wireless router or client adapter for improved performance in range and speed. Aside from technology chat, Linksys is also hoping to sign up new value added resellers this week as it looks to tap into the region’s growing SMB market. That’s not all, Linksys will also launch a new channel programme some time this week.

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