APW touts superior network and data centre enclosures

APW, the global designer, manufacturer and integrator of electronic products that support OEMs of electronic products is exhibiting at Gitex today as it looks to communicate its continuing success in the region to the market.

  • E-Mail
By  Gitex Times staff Published  September 25, 2005

APW, the global designer, manufacturer and integrator of electronic products that support OEMs of electronic products is exhibiting at Gitex today as it looks to communicate its continuing success in the region to the market. In the Middle East, APW distributes enclosures for the networking, datacoms and telecoms segments, and is a leading supplier of cabinets used to house the cables and equipment used in the deployment of local wide area networks. APW provides an array of specialised cabinets for cabling, general equipment as well as for servers. “This week at Gitex we are going to showcase a cabinet that is made especially for data centres,” says Jo Rodricks, regional leader for APW in the Middle East and Africa. “It effectively cools all the rack-mode servers that are now being introduced into the market. We also have a new cabling cabinet, and a new server cabinet, which will all be displayed at the event,” he explains. APW enjoys strong business flow as a result of the booming construction industry across the United Arab Emirates, and in Dubai in particular. “We have small wall mounts that cater for in building network requirements in all these new buildings that are coming up,” Rodricks says. “Also, with the airport expanding, we have cabinets for those requirements as well, so the projects are there,” he adds.The company has a distributor at Jebel Ali in Dubai and a third-party warehouse that supplies the Middle East. Access to existing and potential customers is one of APW’s primary reasons for attending Gitex this week, as the company seeks to continue communicating its product range. APW is also using the show to keep abreast with developments in the networking, datacoms and telecommunications sectors in order to tailor its offering to match developments in the marketplace. “We have this belief that we need to keep on talking to individuals, system users, and the installers [of our products], in order to find out what problems they find on site, and in the field,” says Rodricks. “We then either design a new product or add to the existing range in order to cater to those requirements,” he explains.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code