Cisco flies in to show with Emirates win

Cisco has got its Gitex campaign off to a flying start with the unveiling of its latest customer — the Emirates Group.

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By  Gitex Times Staff Published  September 25, 2005

Cisco has got its Gitex campaign off to a flying start with the unveiling of its latest customer — the Emirates Group. Today, the networking giant will introduce show visitors to the project, which will see Cisco and systems integrator GBM/UCMC implement a 10 Gigabit Ethernet data centre network and Cisco Catalyst 6500 series switches at Emirates’ Dubai headquarters. The deal is also the first time Emirates has leased IT equipment from a vendor, and both Cisco and GBM are set to provide advanced services to the aviation giant both during and after the project. “The collaboration between Cisco and the Emirates Group to deploy Cisco Catalyst 6500 switches at the core of the airline’s data centre network opens the door for a long-term strategic relationship between the two companies,” says Mark de Simone, Cisco’s VP for Middle East & Africa. By deploying Cisco kit, Emirates is moving closer to one of its key IT end goals — the consolidation of its server farms and decreasing reliance on its ATM-based networks. “Emirates is one of the world’s fastest growing airline businesses. As our business grows so demand for data traffic continues to soar... Our work with Cisco will help stabilise both operational and capital expenditure,” says Nigel Hopkins, executive VP of service delivery at the Emirates Group. “Critical data delivery is now guaranteed... We will now be able to meet the transporting demand with regards to day-to-day reservations and bookings data from more than 80 of the airline’s offices,” he adds.

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