Brother saves space for users with compact printer range

Brother is helping those who are feeling the pinch of the region’s rising rents by introducing a new line-up of compact, affordable printer products at Gitex today.

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By  Stuart Wilson Published  September 25, 2005

Brother is helping those who are feeling the pinch of the region’s rising rents by introducing a new line-up of compact, affordable printer products at Gitex today. The new line boasts a number of low-cost products that also feature compact dimensions, which will allow users to maximise their funds and office space. “Today, work styles are still evolving. With the need to optimise on rents, and have establishments as close as possible to the customer, organisations are finding themselves split into several smaller focused workgroups, operating from several smaller offices spread all over the region,” explains Ranjit Gurkar, general manager, Brother International (Gulf) FZE. “With new entrants into the work force coming equipped with computer skills taught in schools and universities, and with the reduction in the cost of IT hardware, the small workgroup on a local area network has emerged as the norm,” he adds. In line with this, the firm’s new products include a mix of network ready monochrome laser and colour inkjet based multifunction devices. “The new range of multifunction printers lend themselves to easy integration into networks. With products that are certified by organisations such as Microsoft, SAP, and others, installation and use of our products is truly ‘plug and play’” Gurkar says. Brother’s new printers also feature the company’s existing electronic meter technology, which is responsible for tracking print volumes as well as the yields of consumables such as toner and drums. The firm reckons this is a great way for home and office users to track costs and is a feature found on most photocopiers. “With a constant focus in the industry to monitor and reduce costs, our range of printing devices lend themselves very well to such an environment,” Gurkar explains. The company is also showcasing its web-based network administration software, as well as its driver deployment wizard, which aims to reduce set-up and maintenance times. “Installing printer drivers and other software over a network can now be done from a desktop computer. This will reduce installation times substantially, which will ultimately help boost productivity,” says Gurkar. The company is also demonstrating its bar code printers, P Touch Labeling printers and hand-held mobile printers, which the firm claims are perfect for asset management, health services, warehousing and shipping use. Brother believes Gitex is the best way for it to get closer to its customers and demonstrate their latest and greatest kit. “Gitex continues to be a great event for Brother personnel to hear the ‘customers voice’. We welcome our users to visit our stand, and share their experiences,” says Gurkar.

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