Cisco shows its intelligence

The vendor is demonstrating AON and other technologies this week at Gitex as part of its plans to show it can deliver an effective data centre for the 21st century.

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By  Gitex Staff Writer Published  September 25, 2005

Cisco Systems is using this week’s show to raise awareness for its intelligent information network (IIN). The networking giant focused on the same subject last year, but feels this year it has more concrete examples to show to potential customers. “Last year the theme for us across all of our stands and seminars was the IIN. For example, we were showing how IP phones could leverage XML technology to bring advanced applications to the enterprise,” says Yousef Khalili, regional marketing manager, Cisco Systems Middle East. “But last year a lot of people didn’t get the full extent of what we were saying about IIN. We had relatively few proof points to offer people. However this year, with the application oriented network (AON) initiative, this has radically changed,” he adds. Cisco is emphasising the central place of the network in ICT and how it can be used to hold the world of applications and middleware together. This makes the recently announced AON strategy important. The AON strategy represents Cisco moving beyond its traditional network heartland into the middleware sector. While its messaging solution will be hardware based, it could be the start of a major challenge by Cisco to players in the middleware sector. With AON, Cisco is able to look beyond the packet level of information on the network and understand the application message. The technology can tell if a message contains a purchase order or a web form, and can assign policies accordingly. The vendor is demonstrating AON and other technologies this week at Gitex as part of its plans to show it can deliver an effective data centre for the 21st century. Cisco is emphasising how virtualisation can be achieved through network-based technology, not just through servers. “We are also emphasising our industry specific solutions,” says Khalili. “We are highlighting a few key verticals that show how we can offer a full end-to-end solution catering to the needs of a business in this space. This focuses not just on technology but also on how Cisco can help companies address their business requirements,” he explains. Cisco is also demonstrating technology resulting from its recent acquisition of wireless specialist Airespace.

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