Etisalat aims to cement its number one status

Etisalat is keen to use this week’s show as a platform to interact with its customers, as well as senior representatives from industry participants.

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By  Gitex Times Staff Published  September 25, 2005

The UAE’s incumbent operator Etisalat has a stronger presence than ever before at this year’s Gitex as it looks to cement its position as the telco of choice in the country before competition arrives in its home market next year. Etisalat has been the sole telecoms service provider in the UAE since 1976, and has established an advanced network in that time. The operator boasts more than four million customers on its GSM network, 1.3 million subscribers on the fixed line network and over 1.9 million internet users. Thus Etisalat is keen to use this week’s show as a platform to interact with its customers, as well as senior representatives from industry participants. The Etisalat team is looking to facilitate the sharing of knowledge and expertise through technical and business discussions, as it strives to connect with customers and industry peers. In addition to simply interacting with its customers, the telco is also showcasing its full range of products and services, including those from eCompany, Etisalat’s provider of internet services and ICT solutions. eCompany is using Gitex to strengthen relationships with customers and partners and provide them with high-value solutions through a single point of contact. The company has facilities to provide a complete portfolio of internet offerings, value added services, consulting and project management. E-vision, a wholly owned subsidiary of Etisalat, which provides digital cable television and multimedia services to the residents of the UAE, is also represented at the Etisalat stand. E-vision’s network transmits programmes on hybrid fibre and coaxial cable. “We are looking to stand side-by-side with the best technology companies in the country and region, and talk business, technology and the future with key personnel and industry leaders,” says Ahmed Bin Ali, Etisalat PR manager. “We look forward to forging partnerships and relations with companies this week so as to play a key role in assuring quality telecoms services across all regions,” he adds. Etisalat sees this week’s work as invaluable to its efforts to connect with industry movers and shakers. “With such networking opportunities with our industry peers and partners, we have been able to achieve success in our efforts of going international,” Bin Ali states. Recent months have seen Etisalat expand into Saudi Arabia, Sudan, West Africa and Pakistan and the telco believes such international exposure makes it a stronger player in the local market, a position from which its partners and customers stand to benefit. Looking ahead, Etisalat views the Middle East region as remaining at the heart of the company’s operational region, and believes a presence at Gitex will help reinforce this commitment.

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