MSI looks to ‘Mega’ future

MSI is showcasing its new product strategy at this week’s show by highlighting its latest consumer electronics (CE) products and notebooks, rather than placing emphasis on the PC components for which it is best known.

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By  Gitex Times Staff Published  September 25, 2005

MSI is showcasing its new product strategy at this week’s show by highlighting its latest consumer electronics (CE) products and notebooks, rather than placing emphasis on the PC components for which it is best known. More specifically, the company is promoting its ‘Mega Series’ CE devices, such as MP3s and portable media players, as well as its ‘Mega Book’ laptops. Having made its name producing mainboards and VGA cards, MSI last year separated its product offering into two distinct categories to reflect how it sees the market changing: on one side are its CE products — namely its Mega Series products — and on the other side are its PC components. “We divided our product offering because the marketing strategy for components is completely different to that of CE devices,” explains marketing supervisor Marvin Tsai. Although MSI claims to be the world’s biggest VGA card producer and ranked in the top five manufacturers of motherboards, the company doesn’t regard these market categories as the key to its future success. “Because PC growth is slowing down we need new business to bring our company success,” says Tsai. “We believe this will come from the laptop and consumer electronics side.” That said, the firm’s PC components will of course still get a look-in at this week’s Gitex, with MSI premiering its Intel- and AMD-based mainboards.

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