Thin is in for LCD champion

LCD display vendor Viewsonic is occupying a 50% larger booth at Gitex this week in order to promote its latest LCD products; a decision that highlights the importance the firm places on Gitex, as well as reflecting its recent growth.

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By  Gitex Times Staff Published  September 25, 2005

LCD display vendor Viewsonic is occupying a 50% larger booth at Gitex this week in order to promote its latest LCD products; a decision that highlights the importance the firm places on Gitex, as well as reflecting its recent growth. “For us, Gitex is a showcase. It’s a once-a-year opportunity at which all the regional buyers come to one place,” says Ian Gobey, sales director, Middle East & Africa. “You only need one or two decent contacts to come out of it to make it worthwhile, so it’s a no-brainer.” Viewsonic’s regional revenues have expanded by over 100%, year-on-year, claims Gobey. When considering the ongoing price erosion on the company’s key products — LCD displays — this is, he says, “clearly a big improvement.” Some of this growth Gobey attributes to Viewsonic’s recently realigned business model, which sees it shipping more LCDs direct, as it did with CRT products. But of course, the firm’s products also play a fundamental role. Flat panel LCD monitors, such as its new VX924 and VX724 models, are on stand today. Billed as “the world’s first ‘true’ 4ms response rate LCD monitors” by Gobey, he says these offerings deliver high performance and value for every type of user. However, it is a 17-inch, 8ms LCD model that is currently leading Viewsonic’s market charge. “Our leading volume product is our 8ms panel,” Gobey explains. “Our 8ms VA712 is a 17-inch multimedia product that appeals to a broad spectrum of users. We’re supplying it everywhere — retail and corporate — because of its universal appeal. Most users want a multimedia panel, so long as they don’t have to pay through the nose for it.” Also on Viewsonic’s stand are its very latest LCD TV models. These are no doubt crucial inclusions as the region’s LCD market gets set to take off. “We’re trying to focus on our LCD displays primarily and not too much on peripherals like our wireless networking products,” Gobey admits. As for its channel intentions, Viewsonic claims to be settled with its top line business partners, so Gobey says hunting out new distributors at the show is not a priority.

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