Gitex Shopper promises special offers galore

Price points on home entertainment products are expected to hit rock bottom levels at this year’s Gitex Shopper as distributors, vendors and resellers slug it out to woo visitors, according to organisers Dubai World Trade Centre (DWTC).

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By  Stuart Wilson Published  September 20, 2005

Price points on home entertainment products are expected to hit rock bottom levels at this year’s Gitex Shopper as distributors, vendors and resellers slug it out to woo visitors, according to organisers Dubai World Trade Centre (DWTC). This year’s show will provide the perfect platform for vendors to usher in a wide range of home entertainment offerings. Tempting offers are expected from a bevy of major vendors including Sony, HP, BenQ, Sanyo, Panatech, JVC, Samsung and LG. New exhibitors such as V.V. & Sons, Harman House, Geekay Games, Aptec Gulf and Telefonika will join the usual crop of power retailers such as Jumbo, Jacky’s, Plug-Ins, Cellucom and CompuMe for the first time. The retail extravaganza will be held at the newly expanded and renovated Airport Expo during September 24th to September 30th 2005. Robert Dung, managing director at BenQ Middle East, said: “Gitex 2005 is the ideal location to launch new products and offers in the home entertainment technology market. Along with a new range of LCD TVs including the newly launched 37” LCD TV, we will unveil a range of special product offers, combining our LCD TV range with other high-end technology, in addition to some of the most competitive pricing,” Harman House will focus on a range of products including flat panel displays, multimedia speakers and home theatre. M. K. Raju, retail manager at Harman House, commented: “We will offer iPod docking stations to Harman Kardon and JBL computer speakers. Being a Samsung distributor, we will also be offering 15” to 46” LCDs with a variety of offers from our wider product range.” Digital home concepts will take centre stage at this year’s Shopper, with consumers benefiting from the ability to view the complete range of new technologies on offer gathered under one roof. Gitex Shopper 2004 attracted 108,000 visitors and produced on-sites sales up 33% year-on-year at US$15.25m — an impressive average spend of US$141 per visitor. Gitex Shopper 2005 promises to be bigger and better once again.

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