Sonicwall prepares for partner conference

SMB security and mobility solutions provider Sonicwall is gearing up for its first ever regional partner conference, scheduled to take place in Dubai on September 27th.

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By  Stuart Wilson Published  September 20, 2005

SMB security and mobility solutions provider Sonicwall is gearing up for its first ever regional partner conference, scheduled to take place in Dubai on September 27th. The event, which coincides with Sonicwall’s appearance at Gitex, will bring channel partners up to speed on the vendor’s technologies, services and strategic initiatives. “Gitex 2005 is by far the most important technology showcase in the Middle East, and its tremendous success last year is a sure indicator that this year will see more business and innovation coming into the market,” said Anthony Chapman, senior director Asia-Pacific, Middle East and Africa at Sonicwall. “We continue to refine our channel programmes and practices, and the best way to accelerate our progress is by face-to-face communication. Our goal for peak performance is to share ideas, forge deeper relationships with our partners, and stimulate new ways of creating opportunity.” Sonicwall develops enterprise class internet security solutions for customers of all sizes ranging from small and medium businesses (SMBs) through to large distributed networks. The vendor has built up a worldwide installed base of more than 680,000 units. At Gitex, Sonicwall will showcase both appliance-based products as well as value-added security services aimed at completely protecting businesses from a wide range of network security threats to a broad range of markets including SMB, enterprise, education, healthcare, government, retail and hospitality. Global shipments of unified threat management security appliances almost tripled year-on-year in the first quarter of 2005, while revenue growth more than doubled according to IDC. “Sonicwall is positioning itself to better serve the international marketplace, especially in rapidly expanding regions such as the Middle East,” continued Chapman. “In 2004, Sonicwall Middle East hosted the RISK seminar which was an educational and technical show aimed at end-customers. This year we have decided to concentrate on developing our partners and channel resellers in an effort to bolster our ability to better support our customers,” said Shahnawaz Shah, Sonicwall’s regional manager for the Middle East. “We are expecting over a 100 partners to attend this year’s Peak Performance seminar, which illustrates the excitement generated by our solutions to market, channel, and end-user needs,” he added.

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