Asda'a in three-way international tie-up

Public relations firm Asda’a has entered into a three-way venture with London-based International Insights and its New-York headquartered partner Edelman to provide communications consultancy to regional and international companies.

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By  Tim Addington Published  September 17, 2005

Public relations firm Asda’a has entered into a three-way venture with London-based International Insights and its New-York headquartered partner Edelman to provide communications consultancy to regional and international companies. International Insights, which was launched last week by former Burson-Marsteller UK chairman Allan Biggar, is targeted at western firms who want to tap into the Gulf region, and Middle East corporate clients who are looking to expand internationally. “London is still first choice for clients from the Middle East looking for world class strategic advice, creative output and a stepping stone to the rest of the world,” said Biggar. “I have long believed there’s been a niche for an agency catering for this market place. The region is still misunderstood by many despite the significant opportunities if offers. "While international agencies obviously do work in the marketplace not one of them has really targeted it the way I believe it should be.” Biggar has previously worked in the Middle East for clients such as the UAE Offsets Group, The Egyptian Tourism Board, US AID, the Government of Kuwait and Coca-Cola. Sunil John, managing director at Asda’a said: “The network we have put together with our partners Edelman and International Insights will offer specialist international communications expertise to regional and global entities. “It is no secret that the region’s corporate sector, both regional and multinational, has developed and become far more sophisticated. The government and institutional sector also demand a different type of strategic consultancy based on a deep knowledge of the region and insight into the dynamics of a consumer base that is significantly youthful. " International Insights will offer strategic branding, corporate, public affairs, crisis and reputation consultancy delivered regionally by ASDA’A and internationally by Edelman globally.

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