Dubai hosts global water event next week

Second Global Bottled Water Congress takes place at the Mina A’Salam hotel on September 21-22.

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By  David Ingham Published  September 14, 2005

Dubai will become the centre of the world’s bottled water industry when it hosts the Second Global Bottled Water Congress later this month. The event, which is hosted by Masafi and organised by Zenith International, takes place at the Mina A’Salam hotel on September 21-22. Around 150 delegates from over 30 countries will debate issues such as international branding, emerging markets and product innovation. The conference will begin with a keynote address from His Excellency Hamad Abdul Rahman Al Midfa, UAE Minister for Health. Delegates who arrive in time will be treated to a tour of the Masafi plant at Ras Al Khaimah and a desert safari on the 20th. “This high-profile event will help in further promoting Dubai as an international hub for attracting trade and investments worldwide,” said Ashraf Abushady, general manager, Masafi. “Apart from being able to support a major Congress, the first of its kind in the region, it will provide an ideal opportunity for Masafi to showcase our world-class and innovative products to the world.” Richard Hall, chairman, Zenith International, added: “The region’s rapid development has been the focus of admiration from business organisations worldwide and this Congress gives a great opportunity to the UAE to showcase its phenomenal growth, carrying forward the success of the inaugural Global Bottled Water Congress in Evian [France] last year.” Abdulaziz Al Ghurair, chairman of Masafi, and Jeff Caso, senior vice president, marketing & sales, Nestlé Waters, will speak at the Congress. Also present will be John Carroll, director of global marketing, bottled water brands, Coca Cola; and Richard Evans, vice president, marketing & sales, PepsiCo International.

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