Despec picks up UAE rights for Samsung printers

Specialist consumables distribution outfit Despec has picked up UAE distribution rights for Samsung’s range of printers.

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By  Stuart Wilson Published  September 12, 2005

Specialist consumables distribution outfit Despec has picked up UAE distribution rights for Samsung’s range of printers. Samsung already works with Tech Data and Trigon in the UAE and has appointed Despec to target the corporate reseller channel and boost sales into large accounts. “The distribution agreement has been signed with Despec for the UAE,” confirmed Lancy Menezes, sales and marketing manager, digital printing division at Samsung Gulf Electronics. “Initially, this agreement is limited to the UAE but long-term we are looking at the possibility of extending the deal to cover a wider region.” “Despec sits well alongside the existing distributors that we have for Samsung printers,” continued Menezes. “Trigon has strong reach into the retail channel and Tech Data is a powerful all rounder while Despec will help us grow even more in the corporate space.” Samsung’s product range looks set to grow at this year’s Gitex, with the vendor poised to unveil its photo printer range in the region. The devices, which created a stir at both CeBIT and the recent IFA event in Germany, will be showcased alongside complementary devices as Samsung demonstrates the true power of convergence. Last year Samsung sold some 130,000 printers across the Middle East and Africa market with this number expected to triple to 350,000 in full year 2005. “The photo printers will be available to the channel during Gitex,” added Menezes. “Samsung Gulf Electronics is one of the first to receive these units and we will work hard to make sure they are available from power retailers at Gitex Shopper.” Globally, Despec has carved out a strong reputation in its sector and works with a number of leading vendors including Epson, Lexmark, Xerox, Canon and HP.

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