Gillette aims for the summit

Gillette aims to further broaden its brand appeal by sponsoring star mountain climber, Zed Al Refai, in his effort to scale Cho Oyo, the world’s sixth highest peak.

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By  David Ingham Published  September 11, 2005

Gillette aims to further broaden its brand appeal by sponsoring star mountain climber, Zed Al Refai, in his effort to scale Cho Oyo, the world’s sixth highest peak. Al Refai is reportedly the first Arab national to have climbed Mount Everest. For Gillette Middle East, the sponsorship continues its policy of supporting sports and sporting events. “Gillette believes in encouraging an active lifestyle and has always been a strong supporter for various sports and champions within sports,” said Timur Edis, regional business manager, disposable blades & razors, Gillette Middle East and Africa. “Zed is a true global champion in mountain climbing. He is a role model for the Middle East and Gillette is very enthusiastic about being involved in his Cho Oyo trip.” Mount Cho Oyo is located on the border of Tibet and Nepal, 30 kilometres west of Everest. It is 8,201 metres tall and is considered one of the most challenging mountain climbs in the world.

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