French concepts enter UAE

French hospitality and dining consultants, JML Hospitality set up its first UAE division last year. The company, which specialises in providing food concepts, architectural designs and equipment packages to outlets in the market, is now preparing to open its first outlet, Bert’s Café Contemporain Paris, at the Al Qasba cultural centre in Sharjah next month.

  • E-Mail
By  Sarah Campbell Published  September 13, 2005

French hospitality and dining consultants, JML Hospitality set up its first UAE division last year. The company, which specialises in providing food concepts, architectural designs and equipment packages to outlets in the market, is now preparing to open its first outlet, Bert’s Café Contemporain Paris, at the Al Qasba cultural centre in Sharjah next month. The Bert’s concept caters to a busy and health-conscious clients. Its menu is worked around the three Ss: sandwiches, soups and salads. “Our Café has worked closely with French nutritionist Jean Paul Blanc, to help us serve a dietetic and balanced menu based on the freshest products,” explained Eric Leprevost, general manager, JML Hospitality Dubai. “The environment of the restaurant reflects a warm, contemporary ambience made of soft lilac colours and maroon. The decoration is exquisite and the music is carefully chosen for the purpose of creating a cosy and warm ambience. However, this café is not solely an eatery but a truly living environment. It will serve food continuously and will cater to meal requirements throughout the day,” he added. A total of three Bert’s outlets will open in the UAE this year. In addition to the Sharjah outlet, JML Hospitality is opening Bert’s in the Greens and Dubai Marina, both in Dubai. Also set to open in Sharjah, JML Hospitality is introducing its Fruits Etc concept to the market. Fruits Etc will provide juice-to-order made from fresh vegetables and fruit juices, as well as smoothies.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code