Nokia in the zone

Nokia has opened its sixth major worldwide regional distribution hub at the Jebel Ali Free Zone (Jafza) in Dubai. The hub consists of 12,500 sq metres of warehouse space and will hold heavy Nokia Networks equipment such as base stations and antennas rather than mobile phones.

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By  Simon Duddy Published  September 11, 2005

Nokia has opened its sixth major worldwide regional distribution hub at the Jebel Ali Free Zone (Jafza) in Dubai. The hub consists of 12,500 sq metres of warehouse space and will hold heavy Nokia Networks equipment such as base stations and antennas rather than mobile phones. The Jafza hub will serve a region stretching from India to Southern Africa. Dubai’s proximity to the rapidly emerging telecommunications markets of the Middle East and Africa was cited as a key factor in the location of the hub in Dubai. Jafza beat off competition from a number of other cities including some in India and Pakistan. “Initially, we were looking for a distribution centre on the subcontinent to serve that market, but when we saw the excellent facilities at Dubai’s Jebel Ali Free Zone and its convenient location adjacent to what are also major markets for us in the Middle East and Africa, we were delighted to base our sixth global integrated hub in Dubai,” said Walid Moneimne, senior vice president of Nokia Networks EMEA. Moneimne pointed out that Nokia’s business in the region served by the hub was growing much faster than in other areas. Nokia projects the Africa market will grow 110% between 2005 and 2010, while the Middle East and Pakistan will grow 130%. This compares with a projected growth of less than 20% for Western Europe in the same period. To aid communications, the Dubai regional hub will link to Nokia factories, suppliers and customers through an SAP installation. The deal is a coup for Jafza, which recently added a further 40 square kilometers of land to the zone in order to facilitate new companies. “We are pleased that such a leading global brand as Nokia has recognised the value to its operations and customers in setting up in Jebel Ali Free Zone. Jafza is home to more than 140 Fortune Global 500 companies, all of which appreciate the many advantages offered by our facilities,” said Dr Mohammed Al Banna, sales manager of Asia and The Pacific in Jafza.

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