Intel pitches Viiv as future of digital entertainment

Intel has unveiled a new suite of technologies, brand named ‘Viiv’, which it hopes will become as synonymous with entertainment computing as Centrino has arguably become with wireless notebook use.

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By  Matthew Wade Published  September 25, 2005

Intel has unveiled a new suite of technologies, brand named ‘Viiv’, which it hopes will become as synonymous with entertainment computing as Centrino has arguably become with wireless notebook use. Due to premiere in homes from next year, Viiv (pronounced to rhyme with ‘five’) "will help usher in a new era of entertainment choices for home users", according to the chip giant. PCs based on Viiv technologies will be controlled via a consumer electronics style remote control and will pack in a full suite of Intel’s technologies such as a dual-core processor, chipset, platform software and wired networking capabilities. “Intel Viiv technology is our first platform designed from the ground up for the digital home, where consumers are passionate about the idea of accessing their content anytime, anywhere in their home on a number of devices,” said Don MacDonald, vice president and general manager of Intel’s Digital Home Group. Consumers should expect to be offered Viiv-based systems based on a variety of form factors, from small, sleek consumer electronic-type designs (similar to stereo components or DVD players), to more traditional desktop and tower designs. All PCs based on Viiv technology will ship with a remote control, the Microsoft Windows Media Center Edition operating system (although this has yet to be officially launched in this region) and media software that lets consumers interact with their PC in the same way they operate a TV. Each Intel Viiv technology-based PC will also ship with 5.1 surround sound (with optional support for up to 7.1 surround sound) and include Intel’s ‘Quick Resume Technology’, which has been created to PCs turn on and off more quickly. No details are yet available of which PC makers will offer Viiv PCs, however Intel’s Viiv initiative does appear more substantial than Intel's past attempts to push the PC as the perfect living room entertainment centre, in that the firm seems more committed to spending to push the Viiv brand – as it did so successfully with Centrino. Whether this ‘wired’ network approach will win over consumers more than the WLAN alternative however remains to be seen.

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