Sony fires next salvo in Apple MP3 battle

Sony has unveiled its next-generation MP3 Walkmans. Designed to bite off market share from industry leader Apple, Sony claims the two new product lines offer better sound quality than ever before and extra-long battery life.

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By  Matthew Wade Published  September 8, 2005

Sony has unveiled its next-generation MP3 Walkmans. Designed to bite off market share from industry leader Apple, Sony claims the two new product lines offer better sound quality than ever before and extra-long battery life. The new Network Walkman NW-E500 series players are flash-based, while the firm’s latest 20GB music player line, the MP3 Walkman NW-HD5, is hard disk based. Sony claims MP3 Walkman E500 users can now enjoy up to 50 hours playback time thanks to the product’s Lithium-ion rechargeable battery and unique new Super High Speed Charge function, through which a mere three-minute recharge permits three-hours of playback. The player is also automatically chanrged while music or files are transferred from the PC via its high-speed USB connection). The sleek NW-E500 comes in a range of colours: Sparkling Silver, Azure Blue, Cherry Pink and Premium Gold, and with these new models Sony has also simplified menu navigation by improving the player’s characteristic jog button function. Sony has also added a built-in FM tuner. Its new 20GB hard disk player, the NW-HD5, claims an almost-as-impressive 40 hours of playback on one battery charge. Weighing just 135g, this player is aimed at so-called “trendsetters on the move” and perhaps the most interesting feature it offers is called ‘follow turn’. This leads the graphical interface to change position depending on how users hold the product. Sony’s new MP3 Walkmans are being sold at all Jumbo Showrooms in the UAE and various electronics outlets across the Middle East. Sony first introduced its Walkman brand with the launch of its mobile audio cassette player, in 1979. This was thereafter followed by the CD Walkman and the MiniDisc (MD) Walkman.

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