Samsung enhances ‘Magic’ monitor range

Samsung has pulled a dozen rabbits out of its hat after unveiling an enhanced line-up of ‘Magic’ monitors. Boasting twelve ‘Magic’ features, the new line-up is available now in the Middle East channel and Samsung remains committed to ongoing education for its partners about the value-added benefits the product range offers.

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By  Stuart Wilson Published  September 7, 2005

Samsung has pulled a dozen rabbits out of its hat after unveiling an enhanced line-up of ‘Magic’ monitors. Boasting twelve ‘Magic’ features, the new line-up is available now in the Middle East channel and Samsung remains committed to ongoing education for its partners about the value-added benefits the product range offers. J.H. Park, president at Samsung Gulf Electronics, said: “The launch of Samsung’s latest range of Magic series monitors will serve to reinvent the traditional computer display industry in the region. The prime objective of inventing the Magic series monitors is to offer sophisticated functionalities that are non-existent in the current generation of monitors.” “Even today, it seems farfetched for a monitor to perform important tasks such as adjust brightness levels to suit different user environments, transform into a television at the click of a button, or extend ergonomics to five levels of mechanical flexibility,” he added. Samsung’s new series of monitors, available in both TFT-LCD and CRT models, range in size from 15” to 19”. The ‘Magic’ features present on each model include, but are not limited to, colour enhancers, rapid response times, improved contrast and automatic sensors that detect when the monitor has been rotated from a horizontal to vertical position and changes the display accordingly. “With the MagicColour function, the user can easily customise the colour settings of the monitor. Usually, each user has a clear and distinctive preference about skin colour, and MagicColour enables the user to adjust the skin tone without affecting any other colours,” explained K.H. Koh, general manager digital IT division at Samsung Gulf Electronics. According to K.V. Narayanan, sales and marketing manager digital IT division at Samsung Gulf Electronics, the vendor holds 46% market share for LCD monitors in the region. Quoting industry research houses, Narayanan estimated that the total addressable monitor market in the Middle East totals 3.4 million units with CRTs accounting for 69% of all units sold. The total addressable market is forecast to climb to 4.3 million in 2006 with CRT monitor share falling to 57%. “As the global leader in display technology, and the world’s largest manufacturer of monitors, Samsung aims to differentiate its products by incorporating new and innovative design and technology elements that deliver tangible benefits to customers,” said Narayanan.

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