Caterer magazine set to launch in Mid East

ITP Business Publishing Ltd is launching Caterer Middle East, a dedicated food & beverage management magazine, on November 1.

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By  Sarah Campbell Published  September 5, 2005

ITP Business Publishing Ltd is launching Caterer Middle East, a dedicated food & beverage management magazine, on November 1. Caterer Middle East will deliver news, culinary trends and product reviews for the Middle East’s fast growing catering industry. Its readership will include executive chefs and restaurant managers, as well as sous chefs, maitre d’s, and sommeliers. “The publication is designed to provide them with a wider industry overview, as well as insightful knowledge and tips on how to achieve higher revenue, better service and more innovative food presentation and menu selections,” explained Walid Akawi, managing director, ITP Business. “For example, by reading Caterer Middle East, chefs and restaurant managers will know what is the latest food product to hit the market, what presentation trends and food pairings are hitting international menus, who is charging what and how they are managing food costs and labour budgets.” Helen Ross takes the helm as editor of Caterer Middle East. An experienced Dubai-based journalist, Ross was editor of the UAE’s Grumpy Gourmet magazine, and most recently has been working as a freelance feature writer for ITP Business’ Hotelier Middle East hotel management title. Caterer Middle East will be distributed on a monthly basis to over 8,000 named subscribers. Editorial features will include local and international news, interviews, features, preparation tips and new products, with dedicated supplements for beverages and fast food outlets. The Middle East is fast becoming a culinary destination in its own right. The recent influx of international hotel chains has led to an increase in five-star restaurants and an overall rise in quality and variety at food outlets across the region. A total of 80 new hotels are already planned to open in the region by 2010. Even at a conservative estimate of three outlets per hotel, that amounts to an extra 240 restaurants coming on line in the next five years, and Caterer Middle East will be there to report on all of them. Published by market-leading Dubai-based business and technology publisher ITP, Caterer Middle East will communicate industry-specific intelligence to caterers in the Middle East and deliver suppliers' latest products and services direct to buyers.

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