Big spending

Wireless application service provider Info2cell.com has invested US$ 1.5 million in state-of-the-art mobile content hosting and delivery management systems.

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By  Sarah Gain Published  September 5, 2005

One of the leading wireless application service providers in the Middle East, Info2cell.com, has recently invested US$ 1.5 million in state-of-the-art mobile content hosting and delivery management systems in a move to consolidate its position in the region’s booming multimedia content market that is valued at US$ 50 million. As a provider of flexible hosting services to local and international content providers, Info2cell.com offers direct and secure connections to 22 regional network operators, nearly 60% of the total number of operators, providing potential access to up to 50 million mobile subscribers. Powered by its mobile hosting facility at the Dubai Internet City, the company delivers content through four main channels: SMS, Web, WAP and MMS. It offers hosting services based on multiple content inter-connection, with real-time statistical feedback to content providers and 24/7 technical support as well as an advanced billing system. The hosting facility has attracted high profile content providers such as the BBC, Al Arabiya, AME.Info, Rotana and Mazzika. “[We are] continuously upgrading our technologies to enable local and global content providers to target mobile subscribers across the region,” says Bashar Dahabra, founder and CEO of Info2cell.com. “We have developed [a] wireless platform to cater to the needs of the growing mobile value-added services market, including SMS messages, ring-tones, MMS messaging, Java games and other content.” The US$ 2.5 million wireless application service provider (WASP) platform for Info2cell.com has been set up using Acotel expertise as well as in-house developed technologies utilising Sun, Oracle, Compaq, HP, Dell and open standards. In addition to hosting services to major media companies and corporates, Info2cell.com provides hosting to many leading Java Games providers, including Infusio, Gameloft, Sound on web, Mobile vision, Fun-mobile and Bitside. It also provides support to on-demand request services either through WAP portals, SIM Tool Kit or advanced Java-based clients. As mobile penetration advances at a dramatic pace in the Middle East, the demand for advanced entertainment and business content is rising. As a result, global content providers are eyeing this promising market. “Today, we are expanding our platform to provide the most reliable and complete hosting facility to content providers who wish to target this region for launching Premium SMS Services or any SMS-based application,” states Dahabra.

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