BenQ takes top spot in Saudi

Research house Decision Tree Consulting (DTC) has named BenQ as the top digital projector vendor in Saudi Arabia. According to DTC, BenQ grabbed 25% market share during the second quarter of 2005 in the Kingdom.

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By  Stuart Wilson Published  September 5, 2005

Research house Decision Tree Consulting (DTC) has named BenQ as the top digital projector vendor in Saudi Arabia. According to DTC, BenQ grabbed 25% market share during the second quarter of 2005 in the Kingdom. “Saudi Arabia has been a priority market for BenQ’s projector division this year, and we’re pleased to hold the number one position — and a very strong market share — for the first two quarters of this year,” said Manish Bakshi, general manager at BenQ Middle East. “We have a number of new products ready to be launched over the next few months which will strengthen our offering for the Saudi market, and this — bolstered by the strong support of partners like Rodana Digital — should ensure we maintain and build our leadership position,” he added. A strong appetite for digital projectors from both the government and education sectors has driven demand in the Kingdom and Rodana is confident that this trend is set to continue. “Strong design, high-grade performance and a range of innovative features have enabled BenQ to make such impressive in-roads into the Saudi digital projectors market, and we anticipate this high level of demand will continue,” said Ayman H. Akel, general manager at Rodana Digital. BenQ has placed specific emphasis on its lightweight digital projector models in Saudi and also introduced a number of special incentive offers to drive channel sell-out. “Every business has different needs. One business might need a lightweight projector, which is portable and accessible; another might need a bigger model, which comes with large speakers for cutting-edge sound. Our projector range covers all the bases, and is designed to satisfy any business, whatever its needs,” Bakshi concluded.

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