Malongo brings fair trade to Rotana

Fair Trade coffee supplier Cafes Malongo has signed a contract to supply the new Al Murooj Rotana Hotel & Suites in Dubai. The deal includes all eleven outlets at the new property, which is set to open later this year.

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By  Sarah Campbell Published  September 8, 2005

Fair Trade coffee supplier Cafes Malongo has signed a contract to supply the new Al Murooj Rotana Hotel & Suites in Dubai. The deal includes all eleven outlets at the new property, which is set to open later this year. Malongo supplies coffee sourced from small coffee plantations in countries as varied as Haiti, Mexico and Zimbabwe. The company adheres to a fair trade principal, which means that it pays a higher price for green coffee in exchange for a better quality product, and better conditions for the farmer. “Fair trade has nothing to do with charity! It is just about offering a decent price, which allows the small growers to continue their job so we can find good green coffees grown in traditional way,” Arthur Brault, area manager, Cafes Malongo, told Caterer Middle East. The results is a better quality coffee, appreciated by connoisseurs the world over. “Al Murooj Rotana Hotel & Suites is the typical example of the qualitative interest of fair trade coffee,” explained Brault. “They were very concerned about the quality of the coffee. They made a full range of blind tastings and they chose Malongo fair trade coffee without knowing what was behind the concept, then we discussed about it and they were seduced by the idea. We are now planning to organise special events to promote the concept together,” he added. Cafés Malongo offers a full range of coffee products, from beans to instant granules, espresso and decaffeinated, and even individual in-room sachets. While the range is similar to all other coffee suppliers, what is different is that each Cafés Malongo product carries the Max Havelaar certification. Max Havelaar is an independent consumer label, which appears on products as a guarantee that producers have received a fair price for their product.

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