Islamic Bank launches new corporate identity

The International Islamic Financial Market has created a new logo as part of an attempt to become a more significant player in the global Islamic banking and finance industry.

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By  Tim Addington Published  September 1, 2005

The International Islamic Financial Market has created a new logo as part of an attempt to become a more significant player in the global Islamic banking and finance industry. The new corporate green and gold identity, depicts two interlocking circles, symbolising the convergence of conventional modes of finance with Islamic finance. Bahrain-based IIFM is a non-profit organisation that was formed in 2002 to develop global Islamic money and capital markets. It worked with a Pakistan-based agency to help it develop the new identity. “The new logo better illustrates the IIFM's corporate identity and where the IIFM is headed in the future,” said Ijlal Alvi, chief executive officer at the IIFM. “The logic behind the new logo is that it conveys the trends of convergence of conventional and Islamic finance patterns on a global basis.” The new corporate identity, incorporating the new logo, is also being implemented as part of a major website redesign. The new corporate identity and logo are key elements of a new and revised business plan which is currently being finalised by the IIFM. The new plan is designed to position the IIFM as an active player in stimulating Islamic capital and money market activities across the world, and is a venture with banks and monetary agencies from Bahrain, Malaysia, Brunei, Indonesia and Sudan.

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