Source IT to support major brands at Gitex

The mobile and technology distributor will reveal innovative marketing strategies and exclusive promotions at the trade show.

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By  Sarah Gain Published  August 31, 2005

Regional mobile and technology distributors, Source IT, has unveiled a blueprint that outlines the company’s strategies for continuing to deliver innovative distribution solutions to the Middle East retail landscape for both its current and prospective vendor partners. The company will be utilising these techniques at the upcoming Gitex 2005, where it will be supporting some of the world’s predominant mobile technology brands. Building on the success of Gitex 2004, where commendations were received for its approach to technology product distribution, both trade and consumer visitors will again have the opportunity to engage with key Source IT’s decision makers on how best to enhance business-to-consumer relations and business-to-business efficiency in the retail logistics supply chain. Source IT will showcase the company’s expertise in improving in-store displays, forging promotional tie-ins with major global brands, developing retailer-activities and customer incentives. To highlight this activity, Source IT is finalising plans for a joint Computer Shopper presence at Gitex via three of the regions major retailers. The company will also be revealing further plans for hard box bundling, a concept that Source IT pioneered in the Middle East, whereby products are sold grouped together, adding value to purchases, and providing savings for customers. At the trade show, the company will be making its presence felt through partnership with the new generation mobile device, i-mate. Because of the massive growth in demand for mobile and technology products and services in the Middle East, new devices and technologies are appearing all the time and, as Ahmed Al Azzawi, director, Source IT, points out, “This abundance of choice makes the role of the retailer all even more crucial. Products need to stand out, storeowners need to be informed and customers need to be educated in order for the right buying choice to be made. This is why a core part of Source IT’s offering is to work closely with vendors and retailers to develop ways of making this happen.” Demonstrating its expertise in the field of mobility and technology convergence will also be a factor in Source IT’s Gitex presence. Source IT are authorised distributors of some of the leading mobility brands such as i-mate, Navigon, Bluetrek, Jabra, Covertec and Leadtek. “We are preparing for a very busy time at this year’s Gitex,” adds Al Azzawi.

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