StorIT bags exclusive ADIC distribution rights

Value-added distributor StorIT has inked an exclusive Middle East distribution agreement with data storage solutions vendor ADIC. Under the terms of the deal, storage specialist StorIT will offer ADIC’s entire product range to its systems integrator and value-added reseller customer base across the region.

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By  Stuart Wilson Published  August 30, 2005

Value-added distributor StorIT has inked an exclusive Middle East distribution agreement with data storage solutions vendor ADIC. Under the terms of the deal, storage specialist StorIT will offer ADIC’s entire product range to its systems integrator and value-added reseller customer base across the region. Suren Vedantham, managing director at StorIT, commented: “We are very glad to have entered into a value-added distribution partnership with ADIC who have been declared as worldwide market leaders in the tape automation segment for four consecutive years by industry analysts. StorIT will distribute ADIC’s entire range of solutions through our reseller network in the Middle East.” “We will also act as ADIC’s regional service and support partner. Our expertise in the information storage domain coupled with regional experience and direct presence in prime markets in the Middle East will enable us to offer ADIC’s cutting edge data protection and management solutions to corporate clients backed by our advanced support services,” he continued. Christo Briedenhann, territory manager at ADIC, added: “We were looking for a specialist storage distributor with a wide reach in the Middle East and North Africa region. StorIT Distribution fits the bill perfectly as it has an excellent portfolio of world class storage products and a wide distribution network in the Middle East.” “ADIC will help StorIT equip local distributors and resellers in distributing our products as well as in service and support. We are extremely confident that StorIT, with their expertise in storage management, coupled with strong distributor and reseller channels, will help ADIC expand and grow further in this region.” ADIC specialises in data storage solutions for the open systems market. The vendor’s product portfolio includes Pathlight VX disk-based back-up solutions, the Scalar automated tape library range and StorNext information lifecycle management storage software. StorIT has built up a strong portfolio of best-of-breed storage vendors including EMC, QLogic, StorageTek, Imation and Exabyte. StorIT has also been selling ADIC products for some time, but the signing of a formal Middle East distribution agreement is expected to take this relationship to the next level.

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